As many of you know, when starting a business, you think about what you’ll provide, why anyone would pay you their hard earned money for what you offer. Things like a business name come later. Or perhaps at least it should. But marketing folks sometimes succumb to temptation. How about a catchy name, one that immediately generates a positive, and instantly synonymous mental image of your wares? This is the stuff that agencies used to makes big bucks doing, so why the pain?
Sitting in the office that morning, my six year old daughter walks in with a drawing. A drawing of two bananas. No, make that Two Bananas.
And so Two Bananas Marketing was born into the world.
Bottom line. At Two Bananas, we really believe in what we are doing. Brands aren’t born overnight. So for now, the name doesn’t mean anything, unless you want it to. But so far, it has put smiles on a few faces. And that is a start.Tweet