A couple of weeks ago I was reading about the end of marketing as many of us know it. We live in a world where few things have any sense of certainty. But incredible advances in marketing and data technologies, along with associated corporate acquisitions, are bringing us into a future where uncertainty will be the exception.
I created this humble list of statements, in part as an exercise in helping me understand my own motivations for being in this business. Think of it as a true/false questionnaire, designed to get you thinking about where you stand, and where you will be when the music stops. With great power comes great responsibility. We all need to decide how we’ll use technology to achieve our marketing goals. Incremental surrender to the sheer power of marketing technology may result in dehumanization. What does it look like when marketing becomes a process, without uncertainties? Will it matter at all whether the consumer is aware of it? What role does a marketer play, aside from technician?
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