At Two Bananas, we believe in the power of people. We don’t believe that people have relationships with brands. They have relationships with the people within your organization that interact on behalf of your brand. And they will associate the human attributes that they encounter as the voice of your brand.
In establishing a baseline understanding of our clients, we use a variety of tools and exercises within our overall methodology in helping organizations achieve new levels of success. Our approach requires intense participation.
Yes, we do many of the things you may have done before, or at least thought about. Always with an eye to your technology mix, and your behavior. We ask lots of questions.
We help you understand the relationship between you, your customers, and your business technology mix.
We focus on the complex mix of technology, activities, hierarchies, processes, and personalities.
Ultimately, we guide our clients through a discovery process leading to better marketing outcomes.
And while we are at it, we need to talk about corporate culture. You won’t hear the Two Bananas clan talking about culture as if it can be terraformed, based on a tried and true formula. The fact is, culture is the ghost in the machine. It exists, and it has a profound impact on your business, but it simply can’t be built. It happens. It is the lingering, persistent effect of a complex mix.
If you hear us, or any other consulting firm, say that corporate culture can be modified to help you achieve a specific goal, then we suggest you hang up the phone, shut the door, and get on with it.